Global Interest in Same-Sex Consumers’ Buying Power May Promote Marriage Equality

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Is there a relationship between the fight for increased marketing dollars and support for marriage equality? Target and Best Buy may not care, but others certainly are taking note. The travel industry has been focusing on this like a laser for years. Earlier this summer, Israel launched its campaign for a Tel Aviv gay vacation hot spot. Here in the US, Amtrak for the first time is courting LGBT travelers with a targeted $250,000 multimedia-advertising blitz this summer.

art smith‘s insight:

Wear your pride on your sleeve …or in your wallet.  theARTofHYPE

See on 10thousandcouples.com

Gay Ambition Featured on The Denver Business Podcast

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On Tuesday, I had the pleasure of being interviewed as the guest of The Denver Business Podcast.   Ryan Estes is the host of the show and does a really great job.  We talk Gay Ambition, business, entrepreneurship, and media.

art smith‘s insight:

See on gayambitionblog.com

Upsize This – LGBT Demographics

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Recently (December 7, 2013), The New York Times ran a piece that asked the age-old question, “How Many American Men Are Gay?” The op-ed piece by Seth Stephens-Davidowitz, which included an interesting map of the US, ventured to estimate this percentage based on a compilation and analysis of “surveys, social networks, pornographic searches and dating sites.” And the number comes in right around five percent gay nationwide.

art smith‘s insight:

See on www.glreview.org

Freakanomics evaluates the peceived wealth of gay men, and examines the earning and spending power of LGBT households

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Economist Stephen Dubner used his recent Freakanomics podcast to ask, “Are Gay Men Really Rich?” Back in October, Dubner’s fellow economist, Steve Levitt, attempted to rationalize how one might go about choosing a hometown. He explained that “amenities,” the kinds of things that people were willing to pay for, were key to an area’s appeal. Levitt explained that places which had lots of amenities in a condensed area tended to be more expensive. He said that, in general, childless couples engaged in some self-selection based on amenities that matched their lifestyles.

art smith‘s insight:

www.facebook.com/theARTofHYPE: the wealth of gay men explored

See on www.metroweekly.com

Leaders of LGBT Marketing Company Reveal 2013 Insights

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In 2013, I immersed myself in LGBT conferences and events.  If I hadn’t started Gay Ambition, I wouldn’t have even known about most of them.  Two of the spectacular events that I had the opportunity to participate in were organized by Community…

art smith‘s insight:

LGBT Marketing insights … www.facebook.com/theARTofHYPE 

See on gayambitionblog.com

Gay Influence: Walter P. Chrysler Jr.

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Although throughout his life he was a gay man trying to live a life as a straight man, he had a home in Key West and displayed his growing art collection in Provincetown, Massachusetts, in a 19th-century church building he …

art smith‘s insight:

Gay Influence: Walter P. Chrysler Jr. | @scoopit via @lgbtnewmedia http://sco.lt/… 

See on gayinfluence.blogspot.com

Are Gay People Smarter Than Straight People?

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Last week, the MacArthur Foundation revealed the recipients of its so-called “genius” awards, a $625,000 grant dispensed over five years to innovators, visionaries, and trailblazers. Of the 24 winners this year, at least three are openly gay, meaning gay people are significantly overrepresented among the genius pool. The news has ledsome to speculate that gay geniuses outnumber straight ones, proportionally, in the population at large. Are gay people really smarter than straight people?

art smith‘s insight:

 gay geniuses outnumber straight ones, 

See on www.slate.com

Cause Marketing: Good for Business, Good for Non Profit Organizations

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Cause marketing, also known as cause related marketing, is a great way of nonprofit fundraising, where both parties benefit in a tangible way.

art smith‘s insight:

hmmm… i just wrote a piece about this is my blog: Read more advice on small business marketing at www.theARTofHYPE.com/gimme-5.php  #ARTofHYPE

See on rfmoran.hubpages.com

Six Facebook Metrics Small Businesses Shouldn’t Obsess Over

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Is your small business struggling to make sense of the truckloads of data offered by Facebook Insights or any of the other hundred-odd analytic tools meant to ‘help’ you succeed?

art smith‘s insight:

Read more advice on small business marketing at www.theARTofHYPE.com/gimme-5.php  #ARTofHYPE

See on www.business2community.com