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Barilla says no to gay couples in advertising

See on Scoop.itthe ART of HYPE

«I would not do a commercial with a homosexual family, not for lack of respect toward homosexuals – who have the right to do whatever they want without disturbing others – but because I don’t agree with them and I think we want to talk to traditional…

art smith‘s insight:

I guess it’s back to Kraft products … bye bye Barilla!

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About theartofhype

i love small business! There's nothing more rewarding than helping a local business grow and thrive, especially in a tough economy. My goal is not to advise you to invest tons of your hard-earned profits into expensive advertising campaigns, but to teach you how to use grassroots and guerrilla techniques to optimize your exposure and maximize your results. I accomplish this goal by: Creating website designs and content; Developing logos, advertising programs and brand identities; Coordinating special events, promotions and customer retention programs; Designing and implementing marketing and merchandising programs for local businesses; Creating guerrilla marketing programs and cooperative relationships; and listening to you and evaluating your needs! learn more about me at or

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